Video Advert Proposal

The product we are planning to sell is a brand of shampoo for women.Our idea is to advertise the shampoo using a clown secretly following someone to get the bottle of shampoo.The person wont realise the clown is there until the end when the clown is sat in a public area looking sad . The student/ person then walks over to the clown and hands her the shampoo.The clowns' hair and face then changes back into an ordinary person and then the product will be shown along with the logo at the end.There will be 2 actors throughout the advert.We are aiming our advert at 12 years plus.We might use a ghost effect for the clown.

The props we will need are a green wig, shampoo bottle without the label on, yellow shoes , a clown mask and headphones.The equipment we will need is a camera , tripod , microphone , headphones and an SD card.The locations we have decided upon are the spiral staircase , the corridor next to it and the seating area on E floor.The obstacles we may face by doing this are other students / staff walking past in the areas.Another obstacle could be the sounds that could disturb our filming.

The editing techniques we plan to use are sound effects, music,we may also need to cut some of the footage out to fit the 15-30 second limit for the overall advert.The music and sounds will add more suspense and emotion to the advert, making it more enjoyable to watch.

I think this advert could also turn out to be comical in ways but also unique.At the end of the advertisement , there will be a close up shot of the shampoo bottle which will have a designed label on it (which will be completed in Owain's lesson).

The label will have a clown on and maybe a background that is quite dark and mysterious.Along with this will be the Good for you shampoo name and a slogan.