Tuesday 20 October 2015

Finishing off the video

In this lesson , Marissa gave us some extra time to complete editing and adding music to our video advertisements.Our group decided to make our product black and white and we also had to convert you tube video music into mp3 files for our video.




This is our file completed and uploaded to youtube.

Friday 16 October 2015

Photography memory check

1) What is ISO and what does it effect?

- ISO controls the detail that is contained in the photograph.


2)When would we use the 'P' control setting on the camera mode dial?

-P stands for program , the camera selects the settings for shooting a certain scene/object such as the aperture and shutter speed.


3)Name two important considerations when attaching the tripod base-plate to the bottom of the camera?

-It is screwed on properly,the arrows have to point towards the lens.


4)Name three important considerations when using a red-head lighting kit?

-let it cool down before putting it away, make sure to not touch the barn doors with yours hands as it could burn and don't touch the bulb.

5)When focusing the camera, what do we place on the object/subject to ensure it is the centre of focus?

-a green rectangle/square


6)Name two techniques we can use to adjust the brightness and contrast of a photograph?

-Aperture,Shutter speed,ISO.


Thursday 15 October 2015

Video evaluation

To begin with we all got put into groups of 3 or 4 , i was placed with Tom and Damon.We had the task of researching different advertisements and planning our own.As a group we decided that Tom would do the filming , i would do the acting and Damon would do the editing along with some acting.
We researched different types of adverts , what made them effective and how to advertise a product successfully.In lessons with Faye we learnt about sound terminology , such as tempo - the speed of a song , keys such as major and minor and also diegetic and non diegetic soinds.Diegetic sounds consist of sounds you can see (you know where theyve come from) whereas none diegetic sounds are sounds you cannot see , such as a voiceover or background music.Advertisements generally use both to make good content.
Our main task was to come up with our own advert idea that would match the freak or unique brief.
Our group originally decided to advertise McDonalds food using a clown , but after looking at some research and talking to Marissa we thought this to be considered as copyright and against legislation rules.
After more consideration we decided to keep our idea of using a clown , but to change the product we were going to advertise.Eventually we came up with our own brand of shampoo called 'Good for you shampoo' along with our slogan 'shampoo that's good for you'.
We each designed our own labels but decided to use Tom's as it looked the best and more professional. 

The plan was to film me (as the clown) following Damon around our chosen areas of the college , however eventually i would end up in the seating area on E floor looking sad .Damon would then sit next to me and hand me the bottle of shampoo.I would then transform back to how i usually look and the shampoo will have fixed my hair.The final clip on the advert would be a close up shot of the shampoo bottle.
Our next task was to fill out all the important information such as location recce's , a storyboard, a health and safety form for filming and a proposal.
Once we had all the plans we set out for filming.We were given periods of 45 minutes to film , but our group managed to film all of our advertisement within the first 45 minutes ,so we got back onto the computers to create our skeleton edits.
A skeleton edit is all of the video clips put together without effects or sound .
Next , we had to start the basics of editing for our advertisements such as putting a slow motion edit on one of the clips and testing out what it would look like in black and white.
Marissa also gave us some homework to find some music / sound effects for our advertisement.
Now all we have to do is watch them and present our final product to the class.


If i could improve on this ,i think i would spend more time planning with the storyboards and probably ask to choose our own groups , as i think everyone could benefit from this working with people they are more familiar with to produce work to the best of our ability.I do agree with being put in random groups to get to know other people better ,however this can cause problems such as awkwardness not dieing down for a while and shyness that doesnt fade until the last lesson.Therefore it can affect the final product.


The link for the advert on youtube :

https://www.youtube.com/watch?v=fjBXrRK8WoA

Monday 12 October 2015

Print/Magazine advert evaluation

For the magazine advert , i produced an advertisement for a perfume called Ghost.
To begin with i researched 10 freaky or unique images to get some inspiration.Examples of these include , silhouettes of horses , freaky photo shopped hands and other twisted photographs.This research enabled me to start thinking of ideas for my advertisement.As i am fond of them , i chose the horse idea , except i decided that i would be producing/creating a ghost horse.I thought that this would fit in with the perfume as that too is called 'Ghost'.
During Mark's lessons we had to bring in and photograph 6 objects that could be related to our advertisement.For this i chose a perfume bottle, model horse,shampoo bottle ,top hat, glasses and a teddy bear.We had to photograph these by creating a seamless background and by using the 'red head' lights.Other equipment we used was a camera,tripod and SD card.
My idea for this advertisement also involved work from home , i had to take pictures of some horses whilst at my friends farm , and from these photos decide which one would be good enough to be a ghost horse.I had to discuss this with Mark and with other students and i finally decided upon the one that was of the best quality and one that was clear enough to cut around.
After i had my photos , i had the challenge of producing the magazine advertisement on Photoshop.I had a few challenges whilst creating this advertisement , such as cutting around the horse , changing the background and deciding where to put the perfume bottle on the advertisement.My original design for the advertisement looked to plain to begin with , but after more discussion with others i decided to change the background to something that would make the product/overall idea stand out.

I learnt a lot of skills whilst creating this advertisement , such as skills on Photoshop and also some skills for design work.However , i do feel that i could improve my work from looking back at my final piece.To improve , i think i could altogether choose something to advertise that would be less consuming on Photoshop and definitely spend more time on planning and design work.By doing this i can produce work that is  more sensible to produce and reflects the more creative side of me.

Below i have put all of my work from this advertisement ,such as the 6 photographs and what they looked like after they were edited.Also i have put my final piece and what it looked like before i decided to improve it.















Friday 9 October 2015

Photography Proposal

After completing my research i have decided that for my advertisement i will be advertising a perfume bottle (ghost) . In order to reach the freak or unique brief/qualifications i have decided to advertise the perfume bottle by using the idea of a galloping ghost horse.I intend to produce this by taking a photo of my friends horse whilst it is in the field.
Then after i get the canter/gallop shot i will use my Photoshop skills to make the horse look like a ghost and add the perfume bottle .Which i will then combine with a photo of the ghost perfume (that i'll take in college).

The items i will be taking photos of in college are:

-Perfume bottle
-Model horse
-Top hat
-Shampoo bottle
-Teddy bear
-Glasses

I chose these items as the perfume bottle and model horse would be relevant to my advert and also i needed a photo of the shampoo bottle for my video advert in Marissa's lesson.
The equipment i will need to photograph my props is a seamless background (white paper , table, pins ) , red head lights (instead of studio lights), a tripod , a camera and an SD card.I will take the photos once they are placed in the center of the seamless background and the lighting is set up.
The Photoshop techniques i will need to use the marquee tool , free form pen tool to cut out the horse, the desaturate option and opacity to make the horse look like a ghost.For the photos of the props i will need to use levels and curves to adjust the light levels of the images and then the free-form pen tool to cut these out.

The obstacles i may face are taking the canter/gallop shot of my friends horse , the weather also needs to be taken into consideration when shooting this as well.I will need to ensure the lighting and editing of my photos is of a good quality and i need to make sure that i bring all of my props in.
I expect the shoot to take 30-40 minutes plus about 15-10 minutes when taking the photograph of the horse.+




Photography week 4

To start of the lesson we had a 'memory check' to see what we have remembered.

1)Would we use a large or small aperture to achieve a shallow depth of field?

- Large aperture

2)When would we use the 'S' control setting one the camera mode dial.

-To slow down or speed up the shutter speed.

3)What do we to make the camera achieve focus?

-Press down the shutter button lightly

4)Name 3 items needed when producing a seamless background lighting set up.

-White paper/sheet, red head or studio lights and a tripod to put the camera on.

5)When focusing the camera, what do we place on the object/subject to ensure it is in the center of focus?

-A green rectangle appears.

6)What must we do when we finish using the light to ensure it doesn't get broken?

-Let it cool down first.



For the rest of the lesson we finished off our freaky/ unique images on photoshop , some of us had already started these in Owain's lesson on wednesday.We also had to finish our proposals from a previous lesson with Mark , making sure we had over 400 words. For early finishers such as myself , we had the chance to get a head start on making our powerpoint presentations ready for next week when we will have to show both our tutors and fellow students our work that we had created.

Below i have put my final photography piece that i have created and the plan/ sketch for it.









Wednesday 7 October 2015

Creating a magazine advert

In our 2 sessions with Owain today, we had to design our magazine advert on Photoshop using the photos we took with Mark on Friday. The product i wanted to advertise is a type of Ghost perfume.,My freaky/unique idea to advertise this was to create a ghost horse on Photoshop.I achieved this by using some of my own personal photography that i do at home (to get the horse picture) and then i combined this with the photograph of the perfume bottle that i took on Friday.
The original pictures are shown below, along with the planning sheet i had , which i had to draw a rough copy of my advertisement on.




My task now was to create this advertisement on Photoshop.I had to research magazine advert sizes , the measurements i chose were 13 centimeters- height and 18 centimeters in length.Creating my landscape advertisement.
Some disadvantages of creating my advert were cutting out the horse using the free form pen tool , as this took a few attempts and quite a bit of time;This then also had to be done for the perfume bottle.
The successful part of my design had to be the font which i got from the website (DaFont) and also actually transforming the horse into a ghost.I did this by using the desaturate option and i changed the opacity down to 50%.

I used a grey background as its quite a mysterious but dull colour so it makes other aspects such as the font stand out more.However i did leave the perfume bottle in its original colour , as i wanted it to overall stand out more than the rest.This is because the main goal is to advertise the product.

Looking back on my work today , id say to improve i would need more practice/development of my overall Photoshop skills and i also need to choose more dramatic ideas for projects such as this to ensure that i can express my full creative potential.






During Mark's photography lesson i decided to improve this advert to make it fit the freak or unique brief more.To do this i added a different background that i found from google images (so this is not mine).I Have changed the position of the horse by rotating it slightly and i decided to make the perfume bottle bigger.