Sound and Advertising

Car Adverts -

1. Volkswagen( The force) is from star wars , the tempo is at a slow / moderate speed and it is very dramatic overall.It is in the major key and the music adds suspense and excitement to the advert. The advert uses diegetic sound. https://www.youtube.com/watch?v=R55e-uHQna0

Makeup Adverts-

1. L'Oreal (Jennifer Lopez) The music is very upbeat and the tempo ranges from slow to fast .It is very modern so the target audience could mainly be aimed at the younger generation.Mainly using the major key.Uses non diegetic sounds.
https://www.youtube.com/watch?v=cnvngwDic7A

Sofa Adverts-

1. These adverts are particularly aimed at adults and an older generation audience . The music is older with slower tempos which make them sound more relaxed.Mainly using the major key but also can use minor to portray different emotions.

https://www.youtube.com/watch?v=FfD6ED3f4LU

Boots Advert-

. This advert uses non diegetic sound (voice over) along with a backing track that is quite upbeat with a fast tempo .It creates a positive atmosphere.
https://www.youtube.com/watch?v=DQ7BUFyN63g

John Lewis Christmas advert 2012-

. Slow tempo , minor key creates quite a sad atmosphere but the overall message is thoughtful and happy. Non diegetic until the end ( there is a voice over).

https://www.youtube.com/watch?v=_IaTVlOvv14

Xbox One (Halo we will rock you )-

. This ad is upbeat and catchy with a moderate tempo.It Creates a dramatic feeling.It is non diegetic.
https://www.youtube.com/watch?v=SFT2fgF0G3o

Throughout this session we learnt some key terms to do with music . These terms will help us throughout our advertisement work when it comes to selecting suitable sounds and tracks for our short films ' adverts etc.

The terms and explanations we learnt were ;

. Tempo- The speed of the song
.Key- The range of notes used in the song
.Major key-Tends to sound sad/ negative  ( for example- Fix you by Coldplay)
.Minor Key- Tends to sound happy/ positive
. Diegetic Sound - Film or advert sounds - you should be able to see where the sound comes from
.Non Diegetic Sound- When you cant see where a sound has come from ( for example - Voice overs or background music)