In our first session , we were introduced and placed into our video production groups.There are 3 people in our group consisting of me, Damon and Tom. We Discussed our skills and decided that Damon would be in charge of editing , Tom would be in charge of filming and i would be doing the acting and makeup along with a bit of filming to help.At first we were all quiet and awkward but i think this will fade as we get to know one another better and we actually start to produce the work for the advertisement.
We were asked to find 3 freaky adverts , allowing us to find the inspiration to make our own for the assignment. The three adverts we found were :
- Creepy Ice Cream Commercial ad
https://www.youtube.com/watch?v=rx4jEIZyTZU
This advert mainly used a 'close up shot' which gave a creepy and intense effect. The body language of the actor is very intimidating and strange which also makes you want to watch more , for example the eyes were staring directing into the lens.This advertisement uses a voiceover , otherwise known as a non diegetic sound and accompanying this is some background noises which faintly sound like the music from ice cream vans , except the tempo has been slowed down to make it more dramatic and creepy and to also get the viewers attention. Overall the advert appears very direct.The music is in a major key.
-Scary Banned McDonald's ad
https://www.youtube.com/watch?v=Ob0GbuUr8wc
This advert contains a lot of freaky content . The clown acts very weird but also it could be considered scary to some people. This clown acts very happy , scaring the children and everyone else. It is an old advert advertising McDonald's food.The camera angles are a mix of 'mid-shot' and 'wide shot'.The advertisement uses a non diegetic sound (voice over) along with some background music in a major key.The tempo is quite fast and the music seems energetic and lively.
-Extremely creepy 1960's cereal commercial
https://www.youtube.com/watch?v=O2vBJt1iG60
This advert also contains a clown and is quite old fashioned (due to it being from the 1960's). This adds a very eerie effect and in modern times can be considered freaky and unusual.Again the clown acts very overly happy which can creep people out and it definitely is not considered normal.The camera angle seems to mainly be 'mid-shot' throughout.This advertisement uses diegetic sound ; as you can see that the clown is speaking.There is no music, except for a cockerel sound at the start (non diegetic) which symbolises morning/ the start of the day.From this people could guess that it would be a cereal advert.
As individual research i decided to have a look at a couple more freaky advertisements .
- Baby Doll Playstation
https://www.youtube.com/watch?v=gqkNPcUMffU
This advert uses multiple types of shots such as mid shot , wide shot and close up. The advert consists of a baby doll and a playstation 3 . The baby almost looks possessed during the advert and i like the use of fire and dramatic occurances in the eyes to give a freaky , dark and weird appearance. This advertisement has a mix of diegetic and non diegetic sounds coming from the baby and the playstation, its a very 'different advertisement'.
Really good work Leah, it's great that you have used your knowledge of shots to help you analyse these adverts. You could even add in your sound terminology.
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