Thursday, 15 October 2015

Video evaluation

To begin with we all got put into groups of 3 or 4 , i was placed with Tom and Damon.We had the task of researching different advertisements and planning our own.As a group we decided that Tom would do the filming , i would do the acting and Damon would do the editing along with some acting.
We researched different types of adverts , what made them effective and how to advertise a product successfully.In lessons with Faye we learnt about sound terminology , such as tempo - the speed of a song , keys such as major and minor and also diegetic and non diegetic soinds.Diegetic sounds consist of sounds you can see (you know where theyve come from) whereas none diegetic sounds are sounds you cannot see , such as a voiceover or background music.Advertisements generally use both to make good content.
Our main task was to come up with our own advert idea that would match the freak or unique brief.
Our group originally decided to advertise McDonalds food using a clown , but after looking at some research and talking to Marissa we thought this to be considered as copyright and against legislation rules.
After more consideration we decided to keep our idea of using a clown , but to change the product we were going to advertise.Eventually we came up with our own brand of shampoo called 'Good for you shampoo' along with our slogan 'shampoo that's good for you'.
We each designed our own labels but decided to use Tom's as it looked the best and more professional. 

The plan was to film me (as the clown) following Damon around our chosen areas of the college , however eventually i would end up in the seating area on E floor looking sad .Damon would then sit next to me and hand me the bottle of shampoo.I would then transform back to how i usually look and the shampoo will have fixed my hair.The final clip on the advert would be a close up shot of the shampoo bottle.
Our next task was to fill out all the important information such as location recce's , a storyboard, a health and safety form for filming and a proposal.
Once we had all the plans we set out for filming.We were given periods of 45 minutes to film , but our group managed to film all of our advertisement within the first 45 minutes ,so we got back onto the computers to create our skeleton edits.
A skeleton edit is all of the video clips put together without effects or sound .
Next , we had to start the basics of editing for our advertisements such as putting a slow motion edit on one of the clips and testing out what it would look like in black and white.
Marissa also gave us some homework to find some music / sound effects for our advertisement.
Now all we have to do is watch them and present our final product to the class.


If i could improve on this ,i think i would spend more time planning with the storyboards and probably ask to choose our own groups , as i think everyone could benefit from this working with people they are more familiar with to produce work to the best of our ability.I do agree with being put in random groups to get to know other people better ,however this can cause problems such as awkwardness not dieing down for a while and shyness that doesnt fade until the last lesson.Therefore it can affect the final product.


The link for the advert on youtube :

https://www.youtube.com/watch?v=fjBXrRK8WoA

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