After completing my research i have decided that for my advertisement i will be advertising a perfume bottle (ghost) . In order to reach the freak or unique brief/qualifications i have decided to advertise the perfume bottle by using the idea of a galloping ghost horse.I intend to produce this by taking a photo of my friends horse whilst it is in the field.
Then after i get the canter/gallop shot i will use my Photoshop skills to make the horse look like a ghost and add the perfume bottle .Which i will then combine with a photo of the ghost perfume (that i'll take in college).
The items i will be taking photos of in college are:
-Perfume bottle
-Model horse
-Top hat
-Shampoo bottle
-Teddy bear
-Glasses
I chose these items as the perfume bottle and model horse would be relevant to my advert and also i needed a photo of the shampoo bottle for my video advert in Marissa's lesson.
The equipment i will need to photograph my props is a seamless background (white paper , table, pins ) , red head lights (instead of studio lights), a tripod , a camera and an SD card.I will take the photos once they are placed in the center of the seamless background and the lighting is set up.
The Photoshop techniques i will need to use the marquee tool , free form pen tool to cut out the horse, the desaturate option and opacity to make the horse look like a ghost.For the photos of the props i will need to use levels and curves to adjust the light levels of the images and then the free-form pen tool to cut these out.
The obstacles i may face are taking the canter/gallop shot of my friends horse , the weather also needs to be taken into consideration when shooting this as well.I will need to ensure the lighting and editing of my photos is of a good quality and i need to make sure that i bring all of my props in.
I expect the shoot to take 30-40 minutes plus about 15-10 minutes when taking the photograph of the horse.+
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