Creating a magazine advert

In our 2 sessions with Owain today, we had to design our magazine advert on Photoshop using the photos we took with Mark on Friday. The product i wanted to advertise is a type of Ghost perfume.,My freaky/unique idea to advertise this was to create a ghost horse on Photoshop.I achieved this by using some of my own personal photography that i do at home (to get the horse picture) and then i combined this with the photograph of the perfume bottle that i took on Friday.
The original pictures are shown below, along with the planning sheet i had , which i had to draw a rough copy of my advertisement on.

My task now was to create this advertisement on Photoshop.I had to research magazine advert sizes , the measurements i chose were 13 centimeters- height and 18 centimeters in length.Creating my landscape advertisement.

Some disadvantages of creating my advert were cutting out the horse using the free form pen tool , as this took a few attempts and quite a bit of time;This then also had to be done for the perfume bottle.

The successful part of my design had to be the font which i got from the website (DaFont) and also actually transforming the horse into a ghost.I did this by using the desaturate option and i changed the opacity down to 50%.

I used a grey background as its quite a mysterious but dull colour so it makes other aspects such as the font stand out more.However i did leave the perfume bottle in its original colour , as i wanted it to overall stand out more than the rest.This is because the main goal is to advertise the product.

Looking back on my work today , id say to improve i would need more practice/development of my overall Photoshop skills and i also need to choose more dramatic ideas for projects such as this to ensure that i can express my full creative potential.

During Mark's photography lesson i decided to improve this advert to make it fit the freak or unique brief more.To do this i added a different background that i found from google images (so this is not mine).I Have changed the position of the horse by rotating it slightly and i decided to make the perfume bottle bigger.