Monday, 12 October 2015

Print/Magazine advert evaluation

For the magazine advert , i produced an advertisement for a perfume called Ghost.
To begin with i researched 10 freaky or unique images to get some inspiration.Examples of these include , silhouettes of horses , freaky photo shopped hands and other twisted photographs.This research enabled me to start thinking of ideas for my advertisement.As i am fond of them , i chose the horse idea , except i decided that i would be producing/creating a ghost horse.I thought that this would fit in with the perfume as that too is called 'Ghost'.
During Mark's lessons we had to bring in and photograph 6 objects that could be related to our advertisement.For this i chose a perfume bottle, model horse,shampoo bottle ,top hat, glasses and a teddy bear.We had to photograph these by creating a seamless background and by using the 'red head' lights.Other equipment we used was a camera,tripod and SD card.
My idea for this advertisement also involved work from home , i had to take pictures of some horses whilst at my friends farm , and from these photos decide which one would be good enough to be a ghost horse.I had to discuss this with Mark and with other students and i finally decided upon the one that was of the best quality and one that was clear enough to cut around.
After i had my photos , i had the challenge of producing the magazine advertisement on Photoshop.I had a few challenges whilst creating this advertisement , such as cutting around the horse , changing the background and deciding where to put the perfume bottle on the advertisement.My original design for the advertisement looked to plain to begin with , but after more discussion with others i decided to change the background to something that would make the product/overall idea stand out.

I learnt a lot of skills whilst creating this advertisement , such as skills on Photoshop and also some skills for design work.However , i do feel that i could improve my work from looking back at my final piece.To improve , i think i could altogether choose something to advertise that would be less consuming on Photoshop and definitely spend more time on planning and design work.By doing this i can produce work that is  more sensible to produce and reflects the more creative side of me.

Below i have put all of my work from this advertisement ,such as the 6 photographs and what they looked like after they were edited.Also i have put my final piece and what it looked like before i decided to improve it.















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